Why do you need end-to-end analytics?
As practice shows, standard effectiveness indicators for advertisement such as views, reach, and number of clicks can't answer many important questions. Even transaction information from your ad platforms often gives an incorrect impression of where the clients are coming from.
End-to-end analytics will help to find out:
share of each of the ad channels in terms of customer interaction and things that lead to conversion;
customer's life cycle and time after which they will return;
real payback from marketing expenses including payments for transaction support, logistics, and other spendings.
End-to-end analytics help to build multi-channel attribution and detect all of the traffic channels, that participated in customer's interaction process, and allocate the value for each of the conversions.
follow ROI, LTV, CAC, CRR;
correctly evaluate UX and A/B tests;
segment users for personalized targeted campaigns;
know the real revenue from each of the clients, and find ways to increase it
Why do you need